Tan Sri Tony Fernandes, who is AirAsia Group CEO and AirAsia X Co-Group CEO acquires majority shares of our Malaysian Champion Team Saiyan. This shock news was revealed through Twitter on March 2018. He emphasized that AirAsia took the first step of the journey to invest in sport of the digital generation with Team Saiyan.
Source: Tony Fernandes’s Twitter
In past few years, AirAsia did sponsorship on the traditional sports team such as Manchester United FC. But now, AirAsia started to get involvement into more Esports activities due to the rise of Esports industry. Indeed, Team Saiyan was selected as they represent the best Mobile Legends team in Malaysia since they become the Champion in MSC Mobile Legends Tournament. Not only that, Team Saiyan will change their team name to AirAsia Saiyan after the following announcement of AirAsia’s involvement.
Source: Team Saiyan
This news demonstrated that the interest of AirAsia is in both traditional sports and esports. Esports industry has become more competitive today. In future, a rising number of organizations especially AirAsia will have more participation in Esports with the purpose of branding and awareness.